How to Plan a Themed Fair As a Part-Time Business Venture

in Business Ideas

For someone just dipping a toe into the entrepreneurial waters, setting up a theme fair can be a good way to make a bit of extra money. The basic idea job duties are to come up with a theme, secure a location, solicit vendors, and market the event. The process is more detailed, but the basics work for any theme or size fair that you can plan.

Choose a Theme
When you are just starting with planning fairs, stick with clear, simple niche topics. Themes such as women’s fitness, pottery, or children’s activities work really well. When you imagine your fair, you should be able to think of a dozen or so types of organizations that may be present. If you cannot envision your vendors, then you need to keep working on a theme. Having a small theme will allow you to focus your marketing efforts, which will cost less with a greater return.

Secure a Location
Some locations require heavy liability insurance, which will factor into whether you want that spot. You also need to make sure that the location you select has enough space for booths and for people to maneuver among them. Consider the typical foot traffic to a spot (less marketing for you!) and how accessible the place is overall. Once you have a location picked, pay your deposit and secure your date in writing.

Solicit Vendors
For novice fair organizers, vendor payments are where you will make your money. Typical booth rental fees run about $25-50 for small, new fairs. As your event gets larger, you will be able to ask more money. Vendors who have a chance to make significant cash on the event may be willing to pay more. Some people also will pay to become sponsors and have their logos on your printed event materials. Remember to target your vendors carefully based on the theme you picked. Avoid making any promises about the number of people at the event since you are new to planning.

Market Event
With the internet, free or inexpensive online marketing is the way to begin with your first fair. Email carefully targeted groups with information about your fair. Start a Facebook page for the fair. Purchase ads on Facebook. Offer perks to members of related MeetUp groups in your area. Use inexpensive offline marketing tools, too, such as sending postcards to related organizations, sending a press release to your local newspaper, and posting flyers on public bulletin boards. Offering freebies or special deals, such as free children’s activities, to your fair’s visitors will serve as an enticement for them to come out.

About the Author:
Heather Green is a freelance writer for several regional magazines in North Carolina as well as a resident blogger for onlinenursingdegrees.org. Her writing experience includes fashion, business, health, agriculture and a wide range of other topics. Heather has just completed research onnursing school online and online lpn degrees.

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