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How Promotional Products Can Help You to Reach New Customers

in Business Ideas,Featured

Anything you give away for free is going to catch people’s attention. Even if it is something they have no use for it, people will want it as long as they don’t have to pay a dime. This is why businesses attempt to use promotional products as often as they can. The best thing about promotional products is that you don’t have to dig deep into your resources to make them. As long as the product has your logo on it and people are willing to get it, then it is effective. Many small businesses use off the shelf products which are inexpensive. Here are some ways in which promotional products can help you to reach new customers.

Make Yourself Memorable

Even though you shouldn’t spend a fortune on promotional products, it doesn’t mean that you go for the cheapest products available. Pens are the most popular promotional products as they cost little, especially if you buy in bulk. If you want to attract more people towards your products, you have to stand out in the crowd. When you have attractive and eye-catching logo products, you will be able to catch people’s attention.
Choose a unique product, something your competitors won’t be thinking about. The more unique it is, the more memorable it will be. Be creative and unique while choosing your promotional products and you will be able to reach new customers for sure. You have to have some recall value so that people remember you after taking the free giveaways.

Select Useful Items

The items you select to give away as promotional products should be creative and unique. There is one thing: they should be useful. When you are at a trade show, there are many people who will visit all the booths and get as many free giveaways as they can. They will probably use them but won’t think once about the business name printed on them. Hence, this is where the usability factor comes in. Pens are useful but too generic to use anymore.

Yet, there are many items like notepads and other stationery items which prove to be useful and economical at the same time. This is why you should think hard and long about the items you are going to give away as promotional products. When you are spending your money on them, it is essential that you get the most out of them.

Be Candid

A stolid approach to using promotional products will do more harm than good. You have to be candid and outspoken. Using a little humor can go a long way in making a good impression on people. Promotional products are a perfect medium to convey your business’ laidback approach. If your product is able to make someone smile, he/she will surely remember you for a while.
Moreover, you can lay out your principles through your promotional products. If you believe in going green, you can use recycled products and give them away. Don’t forget to mention that you are contributing to the environment.

Follow these three tips and you will be able to reach more customers through your promotional products. If you are giving something for free, make sure it is not tossed into the bin soon after!

Andrew is a branding consultant specialising in branded promotional merchandise and custom promotional clothing. Andrew has assisted hundreds of businesses from concept to production.

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