Making Sure Catchy Business Names Are Noticed By Search Engines

in Business Ideas,Start a Business

Maybe you’re trying to come up with a list of catchy names for businesses from which you’ll choose a winner for a new company you’re planning to create. Maybe you have a product that you’re about to launch on the Internet and you know how essential it is that its name grabs attention when people hear it. But there’s another consideration that you have to take into account before you make your choice as to a name, an additional criterion as to what really makes for catchy names nowadays. The name itself has to work favorably to help attract search engine traffic to the website for your company or new product.

Luckily this is not as difficult as it may sound. The idea is that when you are naming your website it needs to have a term or terms in it that people will type in when they are looking for this new business or product of yours. The best way to be found online if you are a Porsche mechanic in Miami is to have the terms “Porsche mechanic” and “Miami” in the domain name for the site that you will create to represent your business on the web. The reason for this is that, everything else being equal, all search engines give authority for a given search term to URLs containing that term.

Of course this certainly doesn’t mean that if you have the domain name “PorscheMechanicMiami” as a .com that you will automatically be number one in search engines for this term. There are dozens of other factors involved in ranking well in search engines, but including a keyword relevant to your new business or new product right in the domain name is an excellent way to give yourself a big boost from the beginning.

Even if you end up having a website with a slightly different name then your business, you should incorporate this tip into the name for your website. If “Seaside Mechanics” is the name of your business, the domain “SeasidePorscheMechanicMiami” would be a better choice for your URL than one that is identical to your actual business name.

Again, you should not ignore the potential business that you will derive from having a description of your business or product, as well as possibly the location of your business right in your domain name. The good news is that purchasing a domain name that will really help you in search engines costs exactly the same amount as one that won’t help you at all.

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