Post image for Dealing with Online Display Ads

Dealing with Online Display Ads

in Advertising,Online Business

The first quarter of 2011 set an all time record in internet advertising: 7.3 Billion in revenue! That was a 23% increase over last year-yikes! Much of this spending was done in banner ads and video advertising and it’s predicted that banner ads alone with reach a spending of $11.73 billion by 2015; four billion dollars more than the total spending for this record breaking first quarter-and that’s just for one part of advertising! So, how are these advertisements being placed and why should you jump in on it?

Mediums of Advertising.

There are several mediums for advertising and any of them (or better still, any combination) are ideal for the web marketer.

  • Email. While a lot of email gets tossed into the spam filter and the great garbage beyond, you can still take advantage of email display advertising if you’re savvy. These options include:
  • Newsletters: Ad formats can be purchased for your opt-in newsletter. Make sure that the ads you create will not block your customers’ inboxes and that they are relevant and interesting or even reward your customers for subscribing such as free coupons.
  • HTML: A publisher sends an advertisement or offer in HTML format to a database or a targeted part of said database.
  • Lead Generating: While this isn’t a format so much as an objective for how your ad is done, you can create your lead generation in such a way that it includes a call to action.
  • Mobile Advertising: Growing in popularity due to the vast number of mobile phones out there, advertising in this field now encompasses banners, vidoes, coupons and games as well as advertising via applications.
  • Messenger: Advertising in messaging is less common now thanks to social networking (and because of a high rate of scams), but you can still use small banner ads.
  • Adware: Adware is wonderful and common because it’s so easy to use. It’s simply software that can display ads in toolbars, applications and games. Google has a few adware programs including AdSense and AdWords and they are great ways to start out when you are first marketing.
  • Internet TV: Internet TV is still a new trend and so there is less advertising there, but that just means you can get your two cents in now for cheap and make your mark while you have time.

Your best bet is to choose a combination approach based on advertising you are comfortable doing. For novice advertisers, choosing things like adware, newsletters and lead generating is probably easiest while veterans may want to break into internet TV and mobile advertising. Whatever you decide to choose, it’s important to create relevant, fully working advertisements that are appealing to customers and will take them to the right part of your website so that you can increase your conversions properly.

Display Ad Formats

When it comes to display ad formats, the sky is very nearly the limit. Advertisements today come in a wide range of sizes, shapes and types in order to entice potential customers and that gives you a huge jug of creative juices to swig! The following is just a short list of formats you can choose-and each one of these can be tweaked, twisted and turned around to make it your own.

  • Pop-ups. Less common now due to the huge amount of pop-up blockers out there, the standard pop-up can be tweaked to be less intrusive and clean of viruses and problems so that filters are less likely to kill it.
  • Rich Media: Rich media started as banner ads and now encompasses a huge range of ads that are interactive. These include floating ads, rollovers, push-downs, expanding, transitional, takeover and data capture ads that allow users to input information without disrupting their original browsing. There are so many types of rich media ads out there and choosing one or two is mostly a matter of preference.

Keep in mind that in order to do rich media advertising, you will have to stick within certain guidelines and formats as put out by the Internet Advertising Bureau (IAB).

  • Video. Video ads are huge now, but remember that you have to get to know how to make them properly.
  • Hybrid Ads. Hybrid ads are ads which are a merging of a few different formats. Some of these include Banner plus text, game-vertising (ads with a game), apps, skins, and cards or invitations.
  • Roadblock. An advertiser busy out all of the advertising across a webpage for a short period of time in order to get a new promotion across. This is an expensive and short term route though.
  • Widgets. Widgets are things which are online, but look like offline counterparts such as coupons. They sometimes deliver something in return for clicking on them-usually things like promo codes and coupons.

Now of course, there is more to proper advertising than choosing the right display formats. Other factors come into play when it comes to advertising spending trends, including targeted ads, and reporting measurable results. These are things which ads deliver for marketers and so are important to the overall business plan. If you take a look at E-Marketer’s information on factors which advertisers take into account for their ads, you can see for yourself which ones are most common:

As you can see, targeting is the number one way to increase display ad spending because marketers want to be able to target their ads to specific groups. What’s surprising is that the lower price tag is lower on the list; clearly, advertisers know that the right ads can make a world of difference to their business and so are willing to pay for it.

Advertising is important for any business to succeed and when it comes to web business, you will be looking at a variety of display ads. But which ones would you like to do? That’s entirely up to you.

Have a good day!

Previous post:

Next post: